How to Rank Organically on Google in 2022
Irrespective of how innovative your product is or how incredible your branding is, if your business is not ranking on the search engine results page (SERPs), it’s not going to cut it. For people to know about your business, you need to improve your Google ranking. And a great way to achieve it is to focus on organic rankings. In fact, 33% of the traffic is directed to the top search result on Google. Hence, boosting your page and website ranking is important. Even though PPC or paid ads are good for search rankings, you should not depend on them for continued success. There are ways to boost your Google ranking organically which is the aim of this blog post.
1. Create a Keyword List
Your quest for improving search ranking should start with an analysis of where your website currently stands. Create a list of keywords for which a site page ranks. This information would allow you to understand where your website is lacking how you can improve it. Moreover, you can redefine certain keywords for which you want the website to rank. Your entire content should be centered around this list of keywords. This strategy should bring in more traffic and thereby boost your organic rankings.
2. Optimize Your Pages for Personas
If your website is based on buyer personas, it is more likely to be successful and effective. Producing insightful, educational, and high-quality content for your empowered and savvier target audience is important. Optimizing your website for search engines should be your second priority. The first priority should always be the buyer persona. In other words, content is to be created with a human being at the center and not the search engine. This way, there is a greater chance of creating backlinks and your content being shared across social media by your target audience.
3. Improve Your Copy writing Game
A good copy that resonates with your target audience will bode well for your website’s Google ranking. It includes clearly defined headlines and a strong anchor text. When Google’s Panda algorithm was first introduced, many websites experienced a serious decline in their search authority. A big reason behind that was a lack of good copy. For this reason, offering the best user experience is crucial. A good copywriter never resorts to keyword stuffing. The aim is to humanize your brand and thereby improve your organic rankings.
4. Spruce Up Your Page Titles
The HTML tag is an important criterion for ranking organically on Google. No two tags should be exactly the same since duplication is not something that Google likes. Besides, the HTML tags should be correctly structured. Apart from that, place the primary keywords towards the start of the HTML tag and keep it below 70 characters. Natural, concise, enticing, and keyword-rich – that’s how all your tags should be to improve your Google ranking.
5. Do Not Forget the ALT tags
ALT tags are at times overlooked. However, they are an important ranking criterion. Content management systems (CMS) such as WordPress supports ALT tags for images that have a great impact on organic rankings.
- *For best results, keep the ALT tags between 3-6 words
- *Include the page topic in the description
- *Never stuff keywords. Mention them naturally
6. Create Cornerstone Pages
Your website should have more than one page that is centered around the same keyword. Creating cornerstone pages is an incredible way of raising your search profile as well as building brand awareness. Those are authoritative, informative, and rich master resources that would boost your Google ranking. For instance, you can create a free eBook and make it live on your website.
That would not only act as a lead magnet but also link to previous studies and blog posts. This way Google knows what you’re talking about. Besides, it would help build authority amongst your target audience. Incorporate the aforementioned strategies and you should see an improvement in your site rankings within a few weeks.